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ISBN-13 : 9780767919784
"In a year when a long overdue reckoning with racism is once again in the spotlight
” —BCCB (starred review) “Accessible…Necessary
displaying all of the brilliance that made The Tipping Point a classic
CONTAGIOUS: WHY THINGS CATCH ON books ISBN-13 : 9780767919784The New York Times bestseller that explains why certain products and ideas become popular. "Jonah Berger knows more about what makes information 'go viral' than anyone in the world." Daniel Gilbert, author of the bestseller Stumbling on Happiness What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others?
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