Bright Blonde Essential Priming Serum 100mL Texture Spray An ultra-gentle cleanser for ultra-beautiful

An ultra-gentle cleanser for ultra-beautiful color

The result: smooth

intense conditioning and color fade protection

This sulfate-free shampoo provides long-lasting color vibrancy for up to 32 washes* and locks in intense molecular-level shine for up to 76% shinier hair**

Bright Blonde Essential Priming Serum 100mL Texture Spray An ultra-gentle cleanser for ultra-beautifulAn essential first step when caring for blonde hair. Specially formulated with violet and pearlized pigments, our brightening serum tones and eliminates brassiness while replenishing moisture and protecting up to 450F. Hair is left restored, touchably soft and lit from within. Work through damp hair before styling to protect, tone and hydrate. FYI any Oribe product in a smaller bottle like this is more concentrated, so you don't need to overuse! The